Parse.ly CMS selection growing into a long-term marketing tech partnership

Parse.ly came to Mutations originally to gain help choosing a CMS to back their marketing site’s tech and knowledge base articles. The partnership grew into Mutations supporting all of the Parse.ly marketing team’s needs — from form integrations to data migrations to ongoing blog and marketing content support.

When Mutations took on our project, they started out by supplementing the frontend team that did the initial design work on the website. Then, over time, they became our primary web development partner.
— Andrew Montalenti, Founder & CTO, Parse.ly

About Parse.ly

Parse.ly is a leader in content marketing analytics. Their product gives creators, marketers, and developers the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results. In early 2021, Parse.ly was acquired by WordPress VIP, the enterprise division of Automattic.

High-Level Services

  • Research & Strategy
  • Web & Product development
  • Third-Party Integrations
  • CMS migration & implementation

The Solution Highlights

  • Mutations partnered with Parse.ly in 2020 to migrate their help and knowledge base articles to a new CMS platform. We delivered CMS research & recommendations. We handled CMS selection, migration, and implementation for their transition.
  • Since then, our relationship has evolved, and we are now their marketing team’s technical partner, providing major and continuous improvements and upgrades to their site.
  • In our role, we continue to build martech integrations and content migrations as Parse.ly grows, especially supporting the ongoing acquisition and conversion needs of their marketing site. Mutations has been evolving our support as Parse.ly’s business changes, such as the acquisition by WordPress VIP.

The Tech

  • Gatsby.js & Gatsby Cloud
  • Contentful
  • Netlify
  • Next.js
  • WordPress (Headless)
  • TypeScript
  • AWS
  • Amplitude

Let's Work Our Magic—Together

HAVE A PROJECT in mind and want to talk more? We are interested in partnering with you and would love to hear more about your needs.